PCB ANNOUNCING

About the PCB Bull Riding Tour

The Professional Championship Bull Riders (PCB) Tour brings world-class bull riding and high-energy barrel racing into major arenas across the country. Fans get an up-close look at top riders matched against some of the rankest bulls in the game, all wrapped in a production that feels part rodeo, part rock concert.

From La Crosse and Toledo to Saginaw, Chicago, and beyond, PCB events are built around one goal: eight seconds of absolute chaos and electricity every time the chute gate bangs open.

What to Expect on Tour

Nationally recognized bull riders and rising young guns chasing big checks and big buckles.
Fast, high-stakes barrel racing featuring some of the toughest cowgirls in the game.
Arena-quality sound and lighting designed to keep fans on their feet from opening ride to last bull.
Family-friendly Western entertainment with a modern, high-octane edge.

My Role as Your Announcer

My job on the PCB Tour is simple: connect riders, bulls, and fans into one shared story. I’ll give you the backstory on the cowboys, explain the scoring, brag on the stock, and keep the energy rolling during re-racks, re-rides, and everything in between.

Whether you’re a lifelong rodeo fan or walking into your first bull riding, I want you to leave the building feeling like you were part of the show, not just watching it.

Bull Riding Barrel Racing High-Energy Announcing Family-Friendly Show

Brandt Clark

Announcer • Horseman • Producer
Southpoint Ranch & Rodeo

Brandt Clark is the owner of Southpoint Ranch & Rodeo, a Michigan-based production company dedicated to authentic Western entertainment. As both a hands-on horseman and rodeo producer, Brandt brings a rare, inside-the-arena perspective to the microphone.

Away from the announcer stand, Brandt spends his days starting young horses, helping people with problem horses, and producing ranch rodeos, traditional rodeos, bull ridings, and practice pens across the region. That background shapes the way he calls a performance—rooted in respect for the livestock, appreciation for the contestants, and a deep love for the Western way of life.

On the mic, Brandt is known for a high-paced, fan-focused style that blends clear explanations for new fans with deeper insight for hardcore rodeo folks. He believes every night in the arena is an opportunity to tell stories of courage, grit, and grace—whether it’s a veteran campaigner climbing back on after injury or a young gun nodding his head on the biggest stage of his life.

“My goal is pretty simple: honor the riders, honor the stock, and make sure the folks in the cheap seats feel the same electricity as the fans on the front row.”